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By using the Business Model Canvas to document your business models you can easily share the key concepts behind your business model using visual elements. The Business Model Canvas is a joint project launched by Alexander Osterwalder and Yves Pigneur, which is intended to present the business model of a company in a comprehensive manner. What is the Business Model Canvas (BMC)?
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It helps streamline business processes and align the objectives of everyone involved.
The business model canvas was developed by Alexander Osterwalder during its PhD work at the University of Lausanne.
Structure of the Business Model Canvas. It is a visual chart with elements describing a firm's or product's value proposition, infrastructure, customers, and finances. It outlines nine segments which form the building blocks for the business model in a nice one-page canvas.
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